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Ae Dil Hai Mushkil vs. Shivaay: Why Shivaay is Anticipated to be the winner?

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When two Bollywood flicks with prominent start cast or banners clash, it is obvious to churn out some real gossip elements. Such things especially happen on big occasions like Diwali, Christmas, and Eid. We have witnessed many clashes earlier also, be it Dilwale vs Bajirao or Sawariyaa vs Om Shanti Om.  In fact, Raees vs Sultan could have been an even bigger clash, but, it didn’t happen as Shahrukh found Hrithik as a better contender to compete.

Ae Dil Hai Mushkil vs. Shivaay: Polls

Whatsoever, but Ae Dil Hai Mushkil vs. Shivaay has undoubtedly broken all fences of rivalry. It seems moreover as a political war rather than the clash of movies. In fact, the likes of Indian Express have conducted prerelease polls.

According to Indian Express, Shivaay is leading by a healthy margin. It says about 57% people want to watch Shivaay this weekend, in comparison to 43% for Ae Dil Hai Mushkil. Though voting online and going to watch the flick in real are different ( as one has to pay in real), still, such polls certainly make things clear about audience preference post watching the trailer.

Ae Dil Hai Mushkil vs. Shivaay:  No of views and reviews

Well, this poll is not just the only comparative analysis available for you, though. Everyone knows that the number of trailer views create a significant impression about the buzz of the movie. On this context as well, Shivaay stays quite ahead with over 15 million views on the first day itself (in fact, within several hours).

Talking about Ae Dil Hai Mushkil, it though managed to bag noteworthy 6.5 million views on the first day, but definitely not enough to beat Shivaay. Undoubtedly, the likes of KRK and Fawad controversies put some negative impact on the movie’s branding.

Ae Dil Hai Mushkil vs. Shivaay: From business point of view

Now let’s have a peek from a business point of views. After all, speculations are on one side, and business is on the other. Who knows it better than Ajay Devgan? During Jab Tak Hai Jaan and Son of Sardar clash, very few would have anticipated that Ajay’s movie would be able in collecting 150 crores, despite a lesser number of screens and YRF’s power game. Perhaps this offered Mr. Devgan to be confident about such clashes. In fact, numbers are in favor of him this time. Though MNS issues are pretty much solved for KJO, still the single screen theater owners are definitely more interested in having Shivaay prints, rather than Ae Dil Hai Mushkil. With Pakistani actor issue still intact up to some level, single screen owners in some states find it safer to go with Shivaay.

However, officially there is no ban on Ae Dil Hai Mushkil. In fact, Maharashtra government has always promised about safe release of the movie. The multiplexes are the real source of box office these days.

Well, after Jab Tak Hai Jaan and Son Of Sardaar controversies, the theater owners and publishers are preferring to keep things under the wraps. Still, considering the positive reviews and single screen advantage, Shivaay is anticipated to get a slight nod.

Final Verdict:

Considering the Diwali market, both the films are expected to do well (unless it is that bad). Still, considering the vibes and positive reviews, Shivaay is expected to rake some more moolah.

 

Siddhesh Sawant

The author Siddhesh Sawant

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